Founder-led work, before Project Station was founded
Founder-led work, before Project Station was founded
Enterprise blockchain consultancy · Enterprise blockchain, DeFi and Web3
The brand story behind more than $2M in seed funding
Brand strategy, investor story and launch plan for an enterprise blockchain consultancy: a pitch that helped raise $2M+ in seed funding, content that grew organic traffic 150% in six months and 15+ brand projects in four countries.
$2M+in seed funding, helped by the pitch narrative
150%organic traffic growth in six months
20%higher user engagement from tested prototypes
Timeframe: 6 months
The goal
Give a blockchain consultancy a story that could win over sceptical investors, content that earned search traffic and a brand that stayed consistent in four countries.
How we did it
Lead with proof, cut everything that cannot be shown, and test before building.
- 01
Build the story from proof
The pitch led with what could be shown: the architecture, the data integrity guarantees, named deployments. Everything unprovable came out.
- 02
Write for what people search
Over 20 technical pieces were planned around what people actually search for, with developer docs and API guides treated as a way in for three product launches.
- 03
Prototype, then test
Wireframes and prototypes were built in Figma and tested with users rather than handed straight to development.
- 04
Keep four countries on message
A team of 10+ in the UAE, Saudi Arabia, the UK and the US shipped 15+ projects that stayed on brand.
What made it hard
In 2022 every blockchain company made the same claims, and investors had heard them all. Standing out meant saying less and proving more, and cutting anything that could not be shown.
The result
The Dubai Crypto Expo 2022 pitch helped close more than $2M in seed funding. Organic traffic grew 150% in six months, and tested prototypes lifted engagement 20%. A team of 10+ delivered 15+ projects across the UAE, Saudi Arabia, the UK and the US.
What won the investors over
The pitch that worked led with what was already built and measurable, was honest about its limits, and used the technology as proof of a business case rather than as the case itself. Anything that could not be proved was cut.
Why it matters beyond Web3
The same rule works anywhere. Whether you are talking to investors, a purchasing team or shoppers, one specific claim you can prove beats a dozen that everyone else makes. Finding that claim is the heart of good positioning.
Everything we could not prove came out of the deck. What was left raised the round.
Abdul Hakeem, Project Station co-founder
Your turn
Want results like this?
Send us your site. We will show you what to fix first and what it would take. The audit is free and takes five working days.
More case studies
All case studies
Founder-led work, before Project Station was founded