Founder-led work, before Project Station was founded
Founder-led work, before Project Station was founded
Crypto mining hardware store · Technical e-commerce (ASIC and GPU hardware)
A content system that holds hundreds of hardware pages to one standard
The content system behind a crypto mining and GPU hardware store in four markets: one page structure, fixed image and link rules and a quality check nothing skips. Every Project Station content client now gets this system on day one.
100sof ASIC and GPU product pages held to one standard
8products in the portfolio, run on one system
4markets served: global, DACH, Spain and the UAE
Timeframe: Ongoing
The goal
Publish accurate, search-led content for hundreds of mining and GPU products in four markets, where one wrong spec loses the sale and buyers are experts.
How we did it
One system for every page, with a final check that nothing skips.
- 01
Use one page structure
Every article and product page follows the same structure: the answer in the first lines, verified specs, a comparison where it helps, and an FAQ written for AI search.
- 02
Set the image rules
Size, file name, alt text and compression are defined once, so every image helps the page instead of slowing it down.
- 03
Link to the pages that sell
Each piece links to the category and product pages that own its topic, so the pages that sell get the most value.
- 04
Check everything before it goes live
Nothing goes live until specs, facts, links and language pass a checklist. That check is the whole point of the system.
- 05
Run ads and product feeds too
Google ads and Merchant Center product feeds were managed at the same time, so product details matched in search results and in ads.
- 06
Help buyers who are ready
A profitability calculator was designed and built from scratch for people already working out whether a machine pays for itself.
What made it hard
Specs are exact, buyers know their stuff and the catalogue spans hundreds of products in several languages. The site also moved platforms while competing with strong European rivals. Speed could not cost accuracy, so the checklist became a hard gate.
The result
Content now ships at scale without quality slipping, and a new writer can follow the system from day one. Traffic and revenue figures for this store are confidential, so we do not publish them.
Inside the system
Every piece starts with the answer, uses checked specs, adds a comparison where it helps, links to the right category and product pages, and ends with an FAQ written for AI search. Images follow fixed rules for size, file name, alt text and compression. Nothing goes live until facts, specs, links and language pass the checklist.
Why we hand it over
Most agencies sell a number of articles a month. We hand over the system that produces them, written down, so your own team can keep it going long after we finish.
In a category where a wrong wattage figure loses a sale, the checklist is the product.
Abdul Hakeem, Project Station co-founder
Your turn
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Founder-led work, before Project Station was founded